Staging

Home Staging: Buyers’ Agent Perspective:
  • Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
  • Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent).
  • One-quarter of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.
Home Staging: Sellers’ Agent Perspective:
  • Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
  • Thirteen percent noted that they only staged homes that are difficult to sell.
  • The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
  • It was common that sellers’ agents personally offered to stage the home (26 percent).
  • The median dollar value spent on home staging was $400.
  • When staging a home, 22 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes. Seventeen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
  • Twenty-eight percent of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged.
  • The most common home improvement items agents recommended to sellers were decluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).
2019 Profile of Home Staging – https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging    

What Rooms are Staged?

Most common rooms staged

– Living room (93%)
– Kitchen (84%)
– Master Bedroom (78%)
– Dining Room (72%)

Least common room staged

– Guest Bedroom (28%)

Impact of Staging!

  • 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Buyers were more willing to walk through a home they saw online (38%), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (37%).

Who Pays for Staging?

  • It was common that sellers’ agents personally offered to stage the home (26 percent).
  • The costs of staging a home were also paid by the seller before the home was listed (18 percent), or sellers’ agents offered a home staging service to sellers (17 percent).
  • The median dollar value spent on home staging was $400.

Show me the money!

  • When staging a home, 22 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes.
  • Seventeen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
  • None of the respondents reported that staging a home had a negative impact on the home’s dollar value.

In February 2019, NAR invited a random sample of 48,728 active REALTORS® to fill out an online survey. A total of 2,076 useable responses were received for an overall response rate of 4.2 percent. At the 95 percent confidence level, the margin of error is plus-or-minus 2.15 percent.
The primary measure of central tendency used throughout this report is the median –the middle point in the distribution of responses to a particular question or, equivalently, the point at which half of the responses are above and below a particular value.

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